When a world music playlist on Spotify picked up “For My Wife” it was a clue that the slot to pitch my music into was *world*, not ambient, Americana, or ambient western. That same day I went looking for playlists along the lines of world+electronic or ambient+Indian.

Playlist pitching is always always always a brutal experience. You can’t find the authors, or you can’t contact them, or when you can contact them they want money just to pay attention. But I was fired up and inspired and I spent a whole evening drinking wine and hunting for contactable musical humans in the endless vacuum of the Internet. Three days later, wham! A musical human got back to me!

This time out the playlist is a loungy thing called Indian Chillout Vibes.

And there I am in all my angst that morning, playing furiously and morosely in my 5×7 foot office, sandwiched between Amun and Weathertunes:

It’s by a German electronic label / production team called lemongrass:

Lemongrassmusic is an eclectic, independent music label that produces high-class genre-bending music releases, widening the scope of the Lounge genre by exploring Chillout, Ambient, Lofi, NuJazz, TripHop, Electronic World Music, Deep House, Soul and more.

Which makes me realize that *lounge* is another direction to explore. As Calvin and Hobbes said, the hard part isn’t selling out, it’s finding a buyer. The thing about being forced into a box, as a creative musician, is finding a box that wants you!